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  • Clients
    • Mission
    • Methodology
    • LEVEL ONE: Narrative-Message Development
    • LEVEL ONE: Media Training-Print and Online
    • LEVEL ONE: Media Training-Broadcast and Video
    • LEVEL ONE: Organizational Alignment Workshops
    • LEVEL TWO: Media Crisis Training
    • LEVEL TWO: Business Presentation Training
    • LEVEL TWO: Executive Communications Leadership
    • LEVEL TWO: Office Hours
    • LEVEL TWO: Online Lecture Coaching
    • Remote Training (all levels)
    • Steve Dunlop
    • Lisa M. Duchin
    • Bob Fasbender
    • Charles Feldman
    • Denisse Oller
    • Dunlop Media Archives
    • Photo Gallery
    • Podcast
    • Commentary
    • Suggested reading
    • About the Press Center
  • Request info

From The Center

  • Dunlop Media Archives
  • Photo Gallery
  • Podcast
  • Commentary
  • Suggested reading
  • About the Press Center
Trust in the news media has declined by more than half over the last 50 years, according to Gallup.  Composite image. Vintage TV photo by Sukhveer Hans/Unsplash.

Trust in the news media has declined by more than half over the last 50 years, according to Gallup. Composite image. Vintage TV photo by Sukhveer Hans/Unsplash.

BROADCAST NEWS AT 100: The Erosion of Trust

Steve Dunlop October 7, 2020

In this special podcast marking the 100th anniversary of broadcast news, Steve Dunlop explores the long decline in media trust with veteran producer Judith Bishop, author of Changing Channels: From Just The Facts To Outrageous Opinions. Together they trace developments in the history of the medium, with a particular focus on the last half century - and what, if anything, can be done to restore trust.

Some highlights on the timeline:

6:45 The pre-cable “Super Stations”

12:30 Early attacks on the press by Vice President Agnew

15:40 Historical antagonism between presidents and the press

18:30 The role of the urban/rural, blue state/red state divide

23:30 The start of the “happy news” era and the chase for ratings

28:00 The birth of CNN and the subsequent proliferation of news outlets

35:00 Elimination of the FCC’s Fairness Doctrine

38:00 The political affiliations of journalists

39:30 The rise of Fox, re-enactments, and checkbook journalism

47:10 Donald Trump and the news media

55:50 Combatting “fake news”

Scott Pelley sound clip courtesy CNN’s Reliable Sources. Historical audio clips and sounders covered by fair use. All other elements ©2020 Dunlop Media Inc. All rights reserved.

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