"Often, entrepreneurs shoot themselves in the foot during the interview or as I ask questions afterwards," reports business columnist Elizabeth McBride. "I end up frustrated, and the story takes a long time to put together, and sometimes the story doesn’t happen at all."
In the interests of better communication and time wasted, McBride put together a list of mistakes commonly made by entrepreneurs seeking coverage. It rings true - and it's one of the best summaries of the subject we've seen in a long time. Worth your attention. Courtesy Forbes Magazine.