VYING FOR VICE: Old media moguls court new media upstart

"Vice," says the Wikipedia page on the word, is a "practice, behavior, or habit generally considered immoral, sinful, depraved, or degrading."  Notwithstanding the meaning of the term - or perhaps because of it - in the media world, Vice has become a very hot property.   Is the outlet that burnished its persona with an insurgent attitude, tattooed news correspondents, and sending Dennis Rodman to North Korea, ready to jettison its je ne sais quoi by partnering with old media? 

"Fox is discussing a deal with Vice... So is Disney. Any agreement is likely to value Vice, which started as a free magazine in Montreal in 1994, at $1.5 billion to $2.5 billion."  Courtesy The New York Times. 

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