SPAR® Methodology Licensing Agreement — Online Terms & Conditions

Effective Date: (date of purchase)


Licensor: Dunlop Media Inc., 405 Lexington Avenue, 26th Floor, New York, NY 10174
Licensee: [Licensee Name] (to be entered)

1. License Grant

You (“Licensee”) receive a non-exclusive, non-transferable, 12-month license to use the SPAR® communications methodology (“Materials”) solely for your personal use or that of your team members approved by us.

Approved uses include:

• Access to proprietary tools, slide deck, and instructional videos (depending on the level of access purchased)

• Internal review and refreshers, either individually or with approved team members

• Practice and preparation for live coaching sessions with Dunlop Media Inc, either in-person or remotely

Prohibited uses include:

• Sub-licensing, resale, modification, rebranding, or use beyond the defined scope (e.g., webinars, books, external curriculum).

2. Ownership

All intellectual property rights remain with Dunlop Media Inc. You may not claim ownership of or alter the Materials. Trademarked elements must be credited as specified.

3. Term and Termination

The licensed Materials will be made available to you and your approved team members as an online, view-only, 12-month subscription. The license is valid for 12 months from the effective date. Breach or unauthorized use may lead to immediate termination. Upon termination, you must cease use and destroy all copies of Materials.

4. Fees and Payment

You agree to pay the annual license fee specified at the time of purchase. Late payments may result in suspension or termination of your license.

5. Marketing and Attribution

You must include this credit in all internal use:
“The SPAR® methodology used herein is the copyrighted intellectual property of Dunlop Media Inc. Used with permission.”
Use of Licensor’s logos or trademarks requires prior written approval.

6. Confidentiality

You agree to keep all proprietary Materials confidential and not to share, reverse-engineer, or benchmark competitively.

7. Warranties and Disclaimers

Materials are provided “as is” without warranty. Licensor does not guarantee training outcomes. You are responsible for ensuring all delivery complies with applicable laws and ethical standards.

8. Indemnity

You agree to indemnify and hold harmless Dunlop Media Inc. from any claims arising from your use of the Methodology.

9. Dispute Resolution

Disputes will be resolved first by mediation, then by binding arbitration in New York under AAA Commercial Arbitration Rules.

10. Entire Agreement

This agreement represents the entire understanding between parties and supersedes prior agreements.

Acceptance

By checking the box on the Alumni Access Application form, you confirm you have read, understood, and agree to all terms above.