Your idea sounds great... but how will it look in print?

Dunlop Media can arrange for an experienced affiliate journalist to call in to the training site and interview the subject(s) for a hypothetical newspaper or wire service article. 

Later in the session, the completed mock article is delivered in print form to the participants via fax or e-mail, and the reporter rejoins the session by phone, this time for a detailed post-mortem of the interview, and a review of what they wrote and why.  

This affords the trainees the added opportunity to see how their remarks might actually be used within the context of a printed story, and what particular quotes or sound bites gained “traction” with a journalist who was not part of the PATH™ instructional process.