The methodology used in most Dunlop Media trainings is known as PATH™. It is a highly effective four-step curriculum, designed as a primer on how to successfully execute a high-stakes, high-pressure communication opportunity such as a major media interview, job interview, analyst briefing, or a presentation in front of a large audience.
You can't get PATH™ anywhere else. It was created by Dunlop Media, and has been used exclusively in our trainings for more than a decade and a half.
PATH™, and its companion curriculum SPAR®, are not the next big thing or technological innovation. Instead they borrow from, and build upon, classic storytelling principles that have been used in various cultures for thousands of years. PATH™ takes six fundamental skills - observing, investigating, analyzing, interpreting, editing, and presenting – and applies them to a new end: the communication process itself.
PATH™ normally takes the form of a classroom lecture with questions and answers from the trainees. Depending on the size of the class, their experience, and the amount of q-and-a, this portion of the training takes anywhere from 1 to 4 hours.