"The best defense," goes the old saw in crisis communications, "is a good offense." Doing its best to stay ahead of the fake news blame game, Facebook has doubled down on a no-holds-barred public relations effort.
The company has hired three crisis communications firms and embarked on advertising. It's also reaching out to the elected officials who shape policy around them, and the reporters who write about them. The question is, with user growth slowing, will it be enough? Courtesy The New York Times.