When it comes to the current occupant of the White House, many companies feel they're caught between the devil and the deep, and a new study gives credence to that belief. The technology research and consulting firm Morning Consult finds that brands should expect backlash if they bring the President into the conversation, either positively or negatively.
There is good news in the report, however. Brands that stick to what they know best - their corporate values - face less risk. Courtesy Axios.