DON'T SABOTAGE YOUR MEDIA COVERAGE, journo warns entrepreneurs

"Often, entrepreneurs shoot themselves in the foot during the interview or as I ask questions afterwards," reports business columnist Elizabeth McBride.  "I end up frustrated, and the story takes a long time to put together, and sometimes the story doesn’t happen at all."

In the interests of better communication and time wasted, McBride put together a list of mistakes commonly made by entrepreneurs seeking coverage.   It rings true - and it's one of the best summaries of the subject we've seen in a long time.   Worth your attention.   Courtesy Forbes Magazine.