MORE CONTENT, NO COST: Online publishers let readers fill space

So you're an online publisher with an eyeball problem: you're trying to direct more readers to the content you generated, but you're finding yourself in competition with your own audience - many of whom blog and post regularly.  What to do?  

Some media outlets are adopting a "publish first" model, in which unfiltered - or perhaps lightly filtered - material moves between readers with minimal control or oversight.  "Some media companies view it as a way to enhance their relationship with readers," reports The New York Times, "while increasing content production at minimal cost."