TRADITIONAL MEDIA MATTERS - And here are 5 reasons why

For nearly a decade now, communications pundits have been heralding the inevitable demise of traditional news media.   Too much competition, say some.  Social media is the new printing press, say others.  But to paraphrase Mark Twain, reports of the death of TV, radio, and newspapers are greatly exaggerated.

In this post, a PR executive from Phoenix argues that traditional news media still carries clout that newer, digital-only forms fail to match.  Traditional media remains a trusted source for information, especially when news breaks - and, contrary to perceptions, the big three evening TV newscasts actually added close to a million viewers in a period ending last year.   Courtesy PRWeek.