"NEW NORMAL" FOR NEWS: Digital media goes mainstream in newsrooms

LONDON:  Siloed newsrooms responsible solely for their print editions or broadcast programs are increasingly a thing of the past, reports the Oriella PR network in a new study.  A third of all newsrooms surveyed now embrace a "digital first" policy, breaking news online as it happens. 

The study found that nearly a quarter of all journalists often prepare multiple versions of the same story as it develops.  Oriella's director calls it "the new normal for news," and describes 2013 as a "watershed year" for the world's media.   But while journalists are increasingly using social media for news gathering, they continue to place an emphasis on trusted sources and preexisting relationships.  Courtesy The Bulldog Reporter.