THE HIGH PRICE OF LABELING YOUR EARNINGS CALL "BORING"

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Elon Musk has rightly developed a reputation as the auto industry's outspoken maverick - so he was completely in character when he chided a stock analyst on Tesla's recent earnings call for asking "boring questions."  But while that line may earn you great media attention, it simultaneously repels a group you really need in your camp: your investors.   Tesla's stock price fell more than 5 percent after the call, costing the firm more than $3.7 billion in market capitalization. 

"The first 'rule' of being a public company is that if you seek investor capital, you owe them the courtesy of answering their questions," wrote Wedbush analyst Michael Pachter on Twitter.  "If Mr. Musk wanted to run a private company, he should have done so."   Courtesy USA Today.

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HOW TRUMP'S FAKE NEWS MANTRA SPREAD

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It isn't just the Collins Dictionary that voted "fake news" 2017's Word of the Year.  Millions of social media users seem to agree.   And because one of the simplest uses of the term is meant to imply that reporters are biased, malicious, careless, or all three, as the term has moved around the Internet it's spelled trouble for the Fourth Estate.

"All that makes it hard for honest reporters to do their job in America," writes veteran foreign correspondent Christopher Dickey.  But it's made life "even more difficult - and dangerous - for reporters around the globe."  Courtesy The Daily Beast.

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WHEN THE TWITTER MOB CAME FOR KEVIN WILLIAMSON

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Conservative writer Kevin Williamson is witty, colorful, and controversial.  You would think traits like that are tailor made both for the Twittersphere and magazines of opinion.  But Williamson's recent experience demonstrates that in today's overheated social media environment, the two don't always mix.

Just three days after being hired away from National Review, Williamson was fired by his new employer, The Atlantic.  The problem?  A six-word, four year old tweet on abortion and capital punishment.  The lesson?  Choose your words on Twitter carefully - or you could be next.  Courtesy The Wall Street Journal.

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JOURNALISM SCHOOL APPLICATIONS RISE

 The Columbia University School of Journalism saw a 10 percent increase in applications in the past year.

The Columbia University School of Journalism saw a 10 percent increase in applications in the past year.

For years, pundits have been predicting the slow death of traditional journalism.  Fewer and fewer Americans get their news from newspapers.  Venerable daily outlets are closing, and staff reporters are being put out of work - or hired back as freelancers at a fraction of their former salaries.

Despite this dismal backdrop, applications at journalism schools have increased across the country.  Just as the Watergate scandal encouraged many young people to consider journalism as a field in the 1970's, so the onslaught of "fake news" seems to be doing today.  Courtesy the New York Post.

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HOW TO MONITOR FAKE NEWS

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The Mueller investigation may not have pinpointed collusion between the Trump Administration and Russia, but for months evidence has been accumulating that the Kremlin did try to influence the outcome of the 2016 presidential race.  Facebook alone claims some 80-thousand Russian backed posts may have reached as many as 126 million Americans during the election season. 

Those posts are created and distributed using privately held social media algorithms, so arcane that even the creators don't know for days or weeks who they reached and how.  Making the results of those formulas public, argues the author, would go a long way toward shining a light on the shadowy fake news industry.  Courtesy The New York Times.

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THE MOST STRESSFUL JOBS OF 2018

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You'll have to deal with pressure, wrote Billy Joel.  But how much?  In the workplace, it's no secret that some jobs are more stressful than others, but attempts to measure stress levels across a range of occupations have been spotty.

Now, comparing metrics across a wide variety of fields, comes a list of the Top Ten Most Stressful Jobs of 2018.   Not surprisingly, newspaper reporter, broadcaster, and public relations executive all make the cut.   Courtesy Benefit News.

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THE LATEST CALIFORNIA WILDFIRE: LA WEEKLY

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LA Weekly, a free "alternative" newspaper serving the Los Angeles area, made news itself last week following an unusual ownership change.  The new owner, a private company known as Semanal LLC, declined to disclose the identity of its backers - prompting outcries from press freedom groups. 

"It is an absolute outrage that the public doesn't know," said the Society of Professional Journalists in a press release.  "No media outlet should hide who its owners are,"  the orgaization said.  Meantime, the new owners fired most of LA Weekly's staff and asked for "unpaid contributors" to help provide content - spurring calls by some readers and former employees for a boycott.  Courtesy The Wrap. 

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TIME INC. REPORTERS HAVE A KOCH AND A SMILE

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The Sulzbergers.  The Grahams.  The Murdochs, and more recently Jeff Bezos.  The wealthy have a long track record of buying - then running - influential media outlets.  So what's the big deal when Charles and David Koch announced their backing of Meredith Corporation's most recent attempt to buy Time Inc.?

The big deal, of course, is the Koch brothers' libertarian politics.   But the news industry's travails in recent years have derailed the careers of a great many journalists.   So many who would normally criticize the Kochs' involvement are viewing them as something of a savior.   Courtesy Vanity Fair.

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FACEBOOK'S PR BLITZ

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"The best defense," goes the old saw in crisis communications, "is a good offense."  Doing its best to stay ahead of the fake news blame game, Facebook has doubled down on a no-holds-barred public relations effort. 

The company has hired three crisis communications firms and embarked on advertising. It's also reaching out to the elected officials who shape policy around them, and the reporters who write about them.  The question is, with user growth slowing, will it be enough?  Courtesy The New York Times.

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WHEN GOING GETS TOUGH, THE TOUGH GO SKYPING

White House press secretaries have long been known for playing favorites within the Washington press corps.  But when you work for a president who believes the establishment media represents "fake news" and suffers from permanent bias against you, where do you find favorites?

Sean Spicer has found a partial answer in technology.  Wijth the introduction of "Skype seats" to White House briefings, he's finding ways for reporters from places like Kentucky and North Dakota to ask questions that aren't on the radar of journalists stuck in the "D.C. Swamp."  Courtesy USA Today. 

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YOU'RE A CEO AND WANT A RAISE? GET ON CNBC

How exactly are CEO's paid?  Compensation specialists sought by boards of directors at public companies employ a wide variety of metrics, many of them tied to stock performance.  But in the real world, is one of the most obvious factors being overlooked?

Two business professors respond in the affirmative.  They say they've found a relationship between the raises in CEOs' paychecks and their willingness to appear in the media spotlight - especially CNBC - and that the effect on pay is greatest for executives who are the least well-known.  Courtesy The Wall Street Journal.

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RESENTMENT OF MEDIA TAKES AN UGLY TURN

A quick visit to the news alerts site of the Committee to Protect Journalists shows that members of the fourth estate face death and injury around the world on a routine and ongoing basis.  By those standards, the body-slamming of a reporter for The Guardian by Greg Gianforte, a conservative candidate for US Congress, might pale by comparison.

 Greg Gianforte from his  Wikipedia page .

Greg Gianforte from his Wikipedia page.

It should not, argues syndicated conservative columnist Mona Charen. "Those whose moral compass has long since been stashed in the bottom drawer defending the indefensible piled on to applaud Gianforte’s thuggishness," she wrirtes.  But "none of this is a gray area...some who call themselves conservatives have shown they are nothing of the kind."  Courtesy National Review. 

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PUTTING THE "HOSPITAL" INTO HOSPITALITY

 Illustration from a Bloomberg Businessweek article, " United Airlines' Quest to Be Less Awful ," a full year prior to the latest PR crisis.

Illustration from a Bloomberg Businessweek article, "United Airlines' Quest to Be Less Awful," a full year prior to the latest PR crisis.

Millions around the world were astounded by the viral video showing a United Airlines passenger being injured while forcibly dragged off an overbooked flight.  What was equally astounding to PR observers was the tone deaf response of the airline that has described itself for more than half a century as the "friendly skies."

"Had United shown compassion and intent to make things right, they could have come out of this at the very least looking like an airline that cares," said crisis PR expert Ed Zitron. "Instead they've just made it even worse."  Courtesy CNN Money.

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SHOULD MEDIA SUE WHEN ACCUSED OF FAKE NEWS?

 Floyd Abrams in his office in 2006, in an image from his  Wikipedia page .

Floyd Abrams in his office in 2006, in an image from his Wikipedia page.

Floyd Abrams, the New York attorney, has made a career of defending the First Amendment.  Last year, when then-presidential candidate Donald Trump suggested making it easier to sue media organizations for so-called fake news, Abrams proposed fighting fire with fire: the media, he said, should consider suing its opponents for libel - something the mainstream fourth estate has long avoided doing. 

But now a small daily newspaper in Colorado may act on that advice, reports APM's On The Media.  But does the strategy risk backfiring on the rest of journalism?   Courtesy WNYC. 

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HAROLD DENTON: Everyman in a watershed crisis

It may not be front and center among life's concerns, but we've all wondered if it could happen to us.  Could we be yanked out of our normal workaday routine at a moment's notice and find ourselves in the center of a transcendent crisis that define's our company's future - our industry's - or perhaps our own?

 Harold Denton (left) tours the Three Mile Island facility with President Jimmy Carter, April 1979.  Public domain photo courtesy  Wikipedia .

Harold Denton (left) tours the Three Mile Island facility with President Jimmy Carter, April 1979.  Public domain photo courtesy Wikipedia.

It happened to Harold Denton.  In the late 1970's, he ran an obscure federal agency responsible for the inspection and licensing of nuclear power reactors.   Then, on March 28, 1979, came the partial meltdown at the Three Mile Island plant near Harrisburg, Pennsylvania.    It remains the worst nuclear accident in American history. 

Denton passed away last month at the age of 80, and the resulting coverage made a new generation aware of his calm, steady leadership in a near disaster.  Courtesy The Washington Post.

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APPLE CEO: FAKE NEWS IS "KILLING PEOPLE'S MINDS"

 Apple CEO Tim Cook visiting the Brit School for Performing Arts and Technology.  Photo and full article at  The Daily Telegraph . 

Apple CEO Tim Cook visiting the Brit School for Performing Arts and Technology.  Photo and full article at The Daily Telegraph

At 56, Tim Cook is old enough to remember how environmental awareness first started to achieve a critical mass of supporters in the 1970's.  He was 9 years old when the first Earth Day celebrations took place in colleges, primary and secondary schools, and hundreds of communities across the United States - the result of a concerted public education campaign by environmentalists and political activists. 

Now, the CEO of the world's largest company says a similar campaign is necessary to stem the tide of take news, saying technology firms and governments need to lead the charge against unscrupulous firms that profit from fabrications. “It’s killing people’s minds in a way,” he says.  Courtesy The Daily Telegraph.

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DOES CALLING OUT "EVIL" AMOUNT TO EDITORIALIZING?

 A still frame from the video that the Chicago teenager's abductors streamed live.  Via  WBBM-TV .

A still frame from the video that the Chicago teenager's abductors streamed live.  Via WBBM-TV.

A mentally disabled teenager in Chicago is abducted, tied up, beaten, and made to drink toilet water by his captors.  By any reasonable definition, that's evil - and in our everyday lives it's an easy conclusion to reach, one that can be based on readily available and widely reported facts. 

But we live in an era when the very definition of truth seems to be up for grabs.  So perhaps it's a sign of the times when both elements of the media and our nation's leaders have difficulty calling this episode what it so clearly is, writes columnist Elizabeth Scalia.  And the issue comes into sharper focus when we are able to stream the episode on our own laptops and decide for ourselves.  Courtesy aleteia.org. 

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THE BIG NAME BRANDS THAT INADVERTENTLY FUND FAKE NEWS

The journalism field has been waking up to the reality of fakery.  Fake news - stories with little or no basis in fact - can quickly acquire a life of their own on the Internet, probably for the same deeply human reason that motorists slow down to gawk at a car wreck.

 Fake news (the item about Yoko Ono and Hillary Clinton is a complete fabrication) appearing alongside an ad from a major automobile manufacturer.   Illustration from  The Wall Street Journal . 

Fake news (the item about Yoko Ono and Hillary Clinton is a complete fabrication) appearing alongside an ad from a major automobile manufacturer.   Illustration from The Wall Street Journal

What's escaped notice, until very recently, is who's footing the bill.  It turns out that ads for major, well-known brands frequently appear alongside fake news items.  It's a reflection of the complexity of online advertising.  "Multiple middlemen are often involved, leaving both publishers and advertisers uncertain about which ads will appear where."  Courtesy The Wall Street Journal.

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TRUMP'S DATA TEAM SAW THE DATA DIFFERENTLY

 Donald Trump at a campaign rally in Phoenix, 2016.  Photo by Gage Skidmore via  Wikimedia Commons . 

Donald Trump at a campaign rally in Phoenix, 2016.  Photo by Gage Skidmore via Wikimedia Commons

The 2016 presidential election is already being described as the race where "data died."  But did it die - or was it just hidden because no one was looking in the right places? 

It's early, but a preliminary analysis indicates that Donald Trump's team of data scientists, based in San Antonio, Texas, "picked up disturbances—like falling pressure before a hurricane—that others weren’t seeing. It was the beginning of the storm that would deliver Trump to the White House." 

In the end, it appears Trump tapped into an angry class of voters that no candidate has spoken to for decades.  Courtesy Bloomberg News.

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POLITICAL JOURNALISM DEEMED "BROKEN" IN TRUMP VICTORY AFTERMATH

 A Trump rally in Cincinnati, October 2016.  Photo by By Bill Huber from Goshen, Ohio, via  Wikimedia Commons .

A Trump rally in Cincinnati, October 2016.  Photo by By Bill Huber from Goshen, Ohio, via Wikimedia Commons.

The nation's newspaper of record called it a "Dewey Beats Truman lesson for the digital age."  How could so many reporters across so wide a swath of territory have missed the movement that propelled Donald Trump into the Oval Office?  The answers to that question are as much cultural as journalistic, and no doubt will be studied by pollsters and academics for years to come. 

"The misfire on Tuesday night was about a lot more than a failure in polling," wrote media columnist and former political reporter Jim Rutenberg.  "It was a failure to capture the boiling anger of a large portion of the American electorate...political journalism is broken, for sure."  Courtesy The New York Times.

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